Saturday, October 29, 2011

Etude House officially announces SHINee as their new models


A few weeks ago, it was reported that SHINee has been chosen to be the new product endorser for Etude House, as announced by one of Etude House’s Facebook updates. SHINee’s participation for Etude House’s promotional campaign has been confirmed today as it was officially announced that they will be the new model for the brand.

On the 25th of October, Etude House revealed that they have chosen SHINee to be their new product endorsers as they fit the brand’s image. Further stating that aside from being popular locally, SHINee also has a wide influence amongst international fans.

SHINee will join Etude House’s current endorser Sandara Park from 2NE1, as the brand hopes to promote the products locally and globally with their influence.

Etude House also revealed their plans to launch their new campaign “Bee Happy” as SHINee completed filming for the new adverts. They are set to promote Etude House’s new hand cream as they posed along with the “Bee Happy” concept. 

Meanwhile, check out SHINee’s first photo with Etude House. 

Source: Newsen / koreaboo

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